01 - Whisk together soy sauce, brown sugar, sesame oil, garlic, ginger, gochujang, rice vinegar, sesame seeds, and black pepper in a bowl until well combined.
02 - Add chicken thighs to the marinade, turning to coat evenly. Cover and refrigerate for at least 30 minutes, up to 2 hours for deeper flavor penetration.
03 - While chicken marinates, shred carrots and purple cabbage, thinly slice cucumber, slice avocado, and chop green onions. Cook rice if not already prepared.
04 - Combine mayonnaise, gochujang, rice vinegar, and honey in a small bowl. Mix until smooth and creamy. Set aside until serving.
05 - Heat a grill pan or skillet over medium-high heat. Cook marinated chicken thighs for 5 to 6 minutes per side until cooked through with internal temperature of 165°F and nicely charred. Let rest for 5 minutes, then slice into strips.
06 - Divide cooked rice evenly among four bowls. Arrange sliced BBQ chicken, shredded carrots, cucumber, purple cabbage, and avocado on top of the rice.
07 - Drizzle gochujang mayo over each bowl. Garnish with sliced green onions and sesame seeds. Serve immediately while chicken is still warm.